The T-Shirt War: Fighting the 20% House Fee
Venues often demand 20% to 30% of your merchandise sales just for “allowing” you to sell in their lobby. This is a massive hit to an artist’s bottom line.
A key agency obligation is to negotiate these “House Cuts” down or eliminate them for smaller venues. They also ensure the venue provides a safe, lit area for your merch team to work.
The Bottom Line: Your music brought the fans; the venue shouldn’t get rich off your t-shirt designs for free.
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